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Brand Strategy · Essay
Storytelling Is an Organizational Strategy
April 22, 2026 · 6 min read
Story is not the marketing department's job. It is how an organization decides what it is.
The story an organization tells externally is the same story it uses internally to make decisions. When the story is vague, priorities are vague.
Strategy you can hear
You can hear a strong strategy in how staff answer a simple question: what do we do and who is it for? Alignment is audible.
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